The project began by collaborating with Product Planning Team to shape the product definition. Combining competitive analysis, user research, retailer showcases, and regional feedback, I ensured our design direction was both strategically aligned and user-centered.
The design exploration started by identifying a distinct design language capable of elevating HP’s premium portfolio and standing out in a crowded market. This vision led to the creation of a brand-new form gesture and a ground-up keyboard design, prioritizing and elevating the notebook’s primary interaction touch points. Crucially, this approach harmonized the aesthetic and functional alignment between clamshell and convertible form factors, delivering a cohesive identity across the series.
