2026 Omnibook X Series

Role: Industrial Design Lead

Designed by HP Design Team

Production Spring 2026

MISSION

The mission was to identify a distinct design language capable of elevating Omnibook X, HP’s premium laptop line, to stand out in a crowded market while balancing powerful processing, advanced graphics, long battery life, and modern connectivity in sleek, portable designs.

PROCESS

To establish a design language grounded in HP’s core ethos and manufacturing strengths, the team explored diverse form gestures using physical CNC section models. Working hand-in-hand with CMF engineers and metal suppliers to study dual-anodization. These refined concepts were then shared with retail buyers to validate market fit.

Core Idea

The core idea is to create a precision feeling through the stamped aluminum chassis when the product sits on the table yet reveal an elegant curvature that is ergonomically sculpted when one picks it up.

CHALLENGES

With retail being the primary sale of HP’s business. Is there a way to make it stand out among competition and impress customers at first glance?

Laptops are displayed in open position. The project dived deep on open view design utilizing CMF, keyboard design, and branding elements to help HP laptop to stand out in retail.

Designing for Family

The series is a family of four products, consisted of three different screen sizes and two different form factors. Scaling the design language to ensure the family has a consistent look is crucial to uphold HP’s premium laptop identity.